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Investing 3.0: What the Creators of Index Funds Discovered and How to Profit from It

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It is excellent! The best 'little' description of markets and investing I think I’ve ever seen!


- Mac McQuown


To most of us, the financial world can feel like a massive Tower of Babel, with thousands of people speaking languages we can’t understand, selling products we don’t know how to evaluate, with motives we can’t quite discern. In this ever-shifting world of global finance, where information, time and money seem to move at faster and faster speeds, even smart, financially savvy investors can get a little dazed and confused.

I wrote this book to help you rise above the babble to become a more successful investor. If you’re tired of being dazed and confused, susceptible to those who would profit at your expense, you can turn your experience right-side-up and feel like the financial world is truly working for you.

Investing 3.0 is a clear and simple guide to successful investing in the 21st century. It provides a behind-the-scenes look at the development of index funds in the early 1970s and the proof why index funds consistently deliver higher returns than those who try to beat the market through individual stock picking, mutual fund manager picking, or market timing. Raybin states the obvious — that computers changed the investing world forever and goes on to reveal how the creators of the first index funds continue to research and improve investment performance. In less than 100 pages, you will discover how you can use these exciting advances to earn more and, if you prefer to have guidance, how to identify a financial advisor who can help you employ these breakthrough investing strategies.

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About the Author: Rick Raybin

Rick Raybin has 40 years of experience in the financial industry. He holds a BA in economics from Bowdoin College and an MBA in finance and accounting from Columbia University. He worked as a certified public accountant for Coopers and Lybrand before becoming CFO of Rosenberg Real Estate Equity Funds. In that position, he teamed up with major US banks and insurance companies to form the National Council of Real Estate Investment Fiduciaries, and he served as its first president and chairman. He currently works as a financial advisor.

Raybin lives in San Mateo, California with his wife, Ramona. He has four adult children. His interests include tennis and amateur theater. He also volunteers with community organizations, often serving as treasurer and advising on endowment investment strategies.